They Create Worlds

The History of the Atari Brand

December 15, 2016

TCW Podcast Episode 032 - History of the Atari Brand


We go over the history of the Atari brand.  We go from its inception all the way to modern times with the only Atari name being owned by a company in France.  The brand changes many hands throughout the years.  The initial name split occurring under Warner Communications.  The Atari name has a bit of an allure and curse.  Many companies see the value in the properties, but almost every company that buys the properties enters into financial troubles.


The Atari History Timeline by Michael Current:


Atari Jaguar Infomercial:


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Intro Music: Josh Woodward - Airplane Mode -  Music - "Airplane Mode" by Josh Woodward. Free download: 

Outro Music: RolemMusic - Bacterial Love - 

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