They Create Worlds

Mattel Electronics?

September 1, 2016
TCW Podcast Episode 025 - Mattel Electronics?

We go into the mysteries of Mattel's venture into the videogame industry.  We cover its inception and development into a very advanced system that was hampered by lack of big arcade titles.  Ultimately failing and nearly taking Mattel with it in the great video game crash the that worked  there people went on to spread their influenced throughout the video game industry. 

Gendered Marketing:

Matel LED Auto Race:

Matel LED Football:

Coleco's Head to Head Football:

Coleco Electronic Quarterback:

Intellivision Baseball Commercial:


How the Betamax lost to VHS:

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Intro Music: Josh Woodward - Airplane Mode -  Music - "Airplane Mode" by Josh Woodward. Free download: 

Outro Music: RolemMusic - Bacterial Love - 

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